International Spa Association Claim Spas Can Ride Out The Recession
You might think that during a global economic downturn, health spas would suffer from loss of custom. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. They then backed this up with figures that showed visits to health spas in 2008 were up a whopping 16% on 2007 statistics. But how can this be?
Officials from the ISPA have said that spas will always be able to cater for the current demands of the consumers and adapt their game to match the market. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and indulgent body wraps, playing very much on the theme of ‘why not? You’ve earned it’.However, the same offerings would not go down well in a recession. You will not get people to spend money on things they consider ‘treats’ when their finances are uncertain. It is therefore necessary for spas to make some changes to what they seem to be offering.
When people are suffering from stress or financial worries the spas can offer the perfect remedy. A massage or invigorating body treatment is usually the first thing they market, aimed at revitalising the body and repairing the muscles that have endured so much suffering recently. Instead of pampering facials, you can now get a energising exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
by harry on September 6th, 2009 Tags: finance, health, money, spa, treatments
Posted in global vacations | No Comments »
