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This new creation has all come about because of the recession, the travel agents need to get some higher conversion rates, and this technique appears to be working. Travel agents have been using some exotic smells in their offices to help remind customers of what they are missing out on. The smells are supposed to remind customers of previous holidays, trying to jog their memories.

Encouraging people to book holidays can be a quite a task unless they have already made up their minds. We may not be able to detect them immediately and we may not notice them at all, but it might be enough to convince you to take that holiday. These travel agents are using the smell of; oranges, and coconuts to create a different smelling experience for different places, oranges work well with the Mediterranean. Barbados have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.

Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. This particular smell is that of Sun Cream Lotion, a very clever way to get people thinking about the sun and the sea. First Choice has been using a smell similar to that of an ice cream to appeal more to families. Caribbean sales recently have been doing very well.

However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. Travelodge used smells to keep memories of the place stored in people’s minds. They used the smell of freshly cut grass and apple pies to keep people memorable.

So how does this actually help them to boost sales? Well it is relatively clear; some smells can quickly call on the memory to remind us of times we have had in the past. Although these smells are noticeable it isn’t a conscious realisation that we are remembering this smell from somewhere else. All the aroma will do is make us feel a certain way, sometimes we may remember where it is from but more than likely it will cause an emotional reaction. So try St. Lucia for that relaxing experience, and a relaxing new aroma!